In this article, our Entertainment correspondent provides insight into Smailzevening drive anchored by legend of the turntable Oluwafemi Sodimu popularly known as DJ Boombastic with co-presenters Ogechi Folakemi Anyanwu, known as Trulyogelicious and Artists Media and Publicity Manager, Quadri Rasheed Atanda, known as MC.
One radio music programme that has gradually etched its presence and positive significance into the consciousness of music and entertainment lovers is the Smailzevening drive which is aired live on Smailz 98.7FM between the hours of seven and nine in the evening every Thursday.
With experienced disc jockey DJ Boombastic who plied his trade across notable radio stations spanning three decades as the presenter, ably supported by Ogechi Folakemi Anyanwu (trulyogelicious) and Quadri Rasheed Atanda the Artists Media and Publicity Manager as co-presenters.
Smailzevening drive is made up of two segments with the first segment themed “Blast from the past” during which old school songs are played for an hour, followed by an hour of playing contemporary songs to bridge the gap between the past and the present of music, creating feelings of nostalgia, excitement and pleasure among listeners.
The icing on the cake of Smailzevening drive is the music review section where the presenter and co-presenters discuss, analyze and review music albums and songs with a view to understand and suggest how to improve the performance of reviewed music works in terms of ratings, awareness, publicity, productivity and profitability in the music market.
Above all, Smailzevening drive has proven to be highly informative as the presenter and co-presenters provide listeners with up-to-date information on the ratings, accomplishments, background stories and inspiration behind the songs played with information on the musicians, music producers and record labels to enlighten the listeners.
Musicians and their songs are publicized and provided awareness for better market penetration, therefore Smailz evening drive has become a veritable channel through which music industry practitioners including musicians, instrumentalists, music producers, music promoters and others, are offered channel for further productivity and profitability of their music works through meaningful and reliable media and publicity reach.
Music industry executives and various kinds of music industry practitioners have been hosted and continued to be hosted on Smailzevening drive. No doubt, Smailzevening drive ups the ante in the business of providing nonstop music, fun, entertainment and enlightenment.